April 16, 2014
Ironically, the most well-loved manufactured two-wheeled object of Italian pride takes its name from one of the most hated and petulant insects, a wasp, vespa in Italian.
While the new Vespa campaign aims to target people who follow their hearts, asking the question ‘Do you Vespa?’, spring has arrived and with it, after a long winter hibernation, the lifecycle of wasps has just started again too
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